Archive for Advertising and Marketing Your Local Business

A staggering number of consumers have been using Google, Yahoo and other major search engines for years to find products and services within their local community. But the majority of local business owners are still not taking advantage of the massive wave of traffic and potential customers searching for their type of business on the Internet. The question is, why? Read More→

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From a distance, local business advertising can appear extremely intimidating to the average local business owner. Imagine hovering over the city of Atlanta in a helicopter watching cars zipping in and out of different lanes and going in all directions while passing one another and fighting for pole position. At the surface, it looks extremely chaotic, seemingly without organization or structure. But below the surface, inside each individual vehicle there is someone special trying to deliver a special package or make it home for dinner on time or pick their kids up from school… everyone has their own special path amongst the chaos. Read More→

The success of any local business depends solely on sales volume. It’s been said in business time and time again that “volume fixes everything.” And these days your advertising dollar is more important than ever. If your current marketing budget is not returning a high enough sales volume to churn out a decent profit, then it’s time to make a change. The first question for most business owners is “where do I begin?” Read More→

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